Privacy Policy

Below, we would like to inform you about how we process your personal data and what rights you have with regard to this data.

Personal Data Processed

On our website, we process personal data that you provide to us via contact forms or the appointment scheduling tool. This data may include the following information:

Purpose of Data Processing

Your personal data is processed for arranging and conducting appointments (e.g. consultation meetings) and — subject to your consent — for analyzing user behavior on our website. We use this information to carry out appointments arranged with you, to improve our website, and to offer you relevant content and services.

Server Log Files

When you access our website, the hosting provider automatically stores information in what are known as server log files. This includes in particular the IP address, the date and time of access, the browser type used, and the operating system. This data is used solely to ensure trouble-free operation, the security of our systems, and the prevention of attacks. The legal basis is our legitimate interest in a secure and functional web presence. The data is deleted as soon as it is no longer required for these purposes.

Third Parties and Data Transfers

The details you enter in our contact forms (name, e-mail address, message) are transferred to the form service Formspark (Formspark, Sunny Software LLC, USA), which forwards them to us by e-mail. Processing is carried out to handle your inquiry on the basis of our legitimate interest or for the initiation of a contract (Art. 6 (1) (b) and (f) GDPR). Submitting the form does not load any Formspark scripts and does not set any cookies. Formspark has its own privacy policy: https://formspark.io/legal/privacy-policy/

Use of Cookies and Tracking Tools

Our website uses cookies and similar technologies. Some of these are technically necessary, while others serve analytics and marketing purposes and are only set after you have given your consent via our cookie banner. You can withdraw or adjust your consent at any time with effect for the future.

Google Analytics

To analyze user behavior, we use Google Analytics, a service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics uses cookies (including _ga) that enable an analysis of how our website is used. The information generated is generally transmitted to and stored on a Google server; this may involve a transfer to the USA. Google LLC is certified under the EU-U.S. Data Privacy Framework. The legal basis is your consent.

LinkedIn Insight Tag

We use the LinkedIn Insight Tag provided by LinkedIn Ireland Unlimited Company (Wilton Place, Dublin 2, Ireland). This allows us to measure the effectiveness of our campaigns and conduct reach analyses. In doing so, cookies (including bcookie, lidc, li_gc) are set and data is transmitted to LinkedIn; this may involve a transfer to the USA. LinkedIn is certified under the EU-U.S. Data Privacy Framework. The legal basis is your consent.

Embedded Content (Vimeo, Storylane, HubSpot)

On certain pages, we embed external content: videos via Vimeo (Vimeo Inc., USA), interactive product demos via Storylane (Storylane Inc., USA), and the appointment scheduling tool from HubSpot (see section “HubSpot Meetings”). When you access this content, the respective providers may process data and set cookies. Where this content is embedded subject to consent via our cookie banner, processing is carried out on the basis of your consent.

Hosting (GitHub Pages)

This website is hosted on GitHub Pages, a service of GitHub Inc. (88 Colin P. Kelly Jr. Street, San Francisco, CA 94107, USA). When you access the site, GitHub processes the data listed under “Server Log Files” in order to deliver the content and secure the platform. The legal basis is our legitimate interest in providing our website securely and efficiently (Art. 6 (1) (f) GDPR). GitHub is certified under the EU-U.S. Data Privacy Framework. Further information: https://docs.github.com/en/site-policy/privacy-policies/github-general-privacy-statement

Our forms are protected against automated input by an invisible field; no external service is used for this and no data is transferred to third parties.

HubSpot Meetings

To arrange and conduct consultation appointments, we use the “Meetings” scheduling tool provided by HubSpot, Inc. (2 Canal Park, Cambridge, MA 02141, USA). In doing so, we process the data you provide in the booking form (see section “Personal Data Processed”).

Processing is carried out in order to prepare or perform a contract, or on the basis of our legitimate interest in efficient appointment scheduling.

As we use HubSpot’s EU server location, your data largely remains within the EU. For certain functions, however, a transfer to the USA may occur; HubSpot, Inc. is certified for this purpose under the EU-U.S. Data Privacy Framework (DPF).

For more information, please see HubSpot’s privacy policy: https://legal.hubspot.com/privacy-policy

Retention Period

Personal data of prospective customers with whom no business relationship is established is stored for the duration of a potential interest in initiating business, but for no longer than 36 months after the last contact. The data is then deleted. Where an ongoing business relationship exists, we store the data for its duration and beyond, within the scope of the statutory retention periods, in particular the commercial and tax law periods of up to ten years.

Data Protection Officer

We have appointed an external data protection officer. You can reach them at:
Kivanc Semen (DataCo GmbH): Behoerdenmeldung@dataguard.de

Rights of Users

You have the right to obtain information about the personal data we store about you, and to request its rectification, deletion, or restriction of processing. You also have the right to object to the processing and to receive your data in a portable format.

Where processing is based on your consent, you may withdraw this consent at any time with effect for the future. The lawfulness of processing carried out up to the point of withdrawal remains unaffected.

To exercise these rights, please contact our data protection officer (see section “Data Protection Officer”).

In addition, you have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data.

Contact Details of the Controller

Knowledge Hero GmbH
Löffelstr. 22-24
70597 Stuttgart
Germany

Commercial Register: HRB 769185
Registering Court: Local Court (Amtsgericht) Stuttgart
Represented by: Alexander Fusz (Managing Director)

We reserve the right to update this privacy policy as necessary. Please review our privacy policy regularly to stay informed of any changes.